What if there are two products with the same look, performance, value
and price – how do we decide? We are driven by our emotions: by a
subjective perception of quality and value. Branding adds emotion,
inspires and invokes reactions.

 

Operation Butterfly compresses the content of a company into an
essence. We then release the essence allowing for the largest
possible impact to unfold. For this purpose, the brand must be
experienced emotionally to allow bonding and the formation of a
brand-consumer / consumer-brand relationship. Good Branding is
good storytelling. Operation Butterfly emotionalizes brands through
visual storytelling in order to effectively anchor them in peoples’ minds.

 

The naming Operation Butterfly – Effective Branding derives from the
butterfly effect. This phrase says that small variations of the initial
condition of a dynamical system may produce large variations in the
long term behavior of the system. The phenomenon was described by
Edward N. Lorenz in the year 1972 with the catchy question:
Can the flap of a butterfly’s wings in Brazil set off a tornado in Texas?

We go by two principles:
1.) A good idea designs itself. It is crucial to go by an idea.
Design exists to enhance communication. Good design communi-
cates appropriately due to the good idea it is based upon. Once developed we stick to the good idea. It bears all solutions in it.
2.) It is decisive what happens before you start reading. The first contact with a product or a company is like the first contact with a person. You have an immediate impression. Good, bad, boring,
fascinating – it is something you won’t forget.

 

- Positive emotional impact for your brand
- Clear brand identity in an overcrowded market
- Consistent brand presence across all media
- Unique communication in traditional, new and social media

 

Contact us to boost your brand.
We look forward to hearing from you.
T +49 (0)69. 256 128 520

Operation Butterfly Effective Branding by Balázs Tarsoly